"Cradle to grave" sounds dramatic, but it's actually a pretty simple idea: track something from the raw materials it's made of, all the way through to how it eventually gets thrown away, and look at the full impact along the entire path, not just one part of it.
This way of thinking, formally called life cycle analysis, has been used since the 1960s to answer a basic question: is this thing actually as good a choice as it looks on the surface? A product can look great at the moment you buy it and still have a rough story behind how it was made, or ahead of it in how it gets disposed of. Looking at the whole life span is the only way to catch that.
This same logic applies directly to how people think about buying and keeping things, just framed in dollars instead of environmental impact. An item's price today is only one point in its life. What it cost to make, how long it lasts, and what it's worth when you're done with it all matter just as much, and most people only ever see the first number.
This full-life view, not just the price tag on day one, is the same thinking behind why Predictye looks forward instead of just showing what something costs right now.
Source: ScienceDirect Topics, Life Cycle Analysis overview.
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